Brand names or products

Heather and I were considering how brand names infiltrate our lives...here are some brand names we use, even if we aren't using the brand in question...

Kleenex
Band-Aid
Q-tip
Saran wrap
Vaseline
Walkman

Modern day brands still coming up:
Google
iPod
Tivo

Other possibilities:
Coke
Pergo (I have noticed people use this for any fake hardwood flooring)

How did this start? We opened a new thing of Saran brand saran wrap and noticed it worked better than the knock off brands and we usually call the knock off brands Saran wrap...but they don't deserve that title :-)

Anyone have others?